The William Mark Corporation (WMC) was founded in 1991 when Mark Forti invented its first flying toy: the X-zylo flying gyroscope. A junior at Baylor University, Mark should have been doing his marketing homework, but instead he was playing around with different flying wings and other airfoils when he stumbled on a cylindrical wing that flew unusually well when spun.
Mark took the wing to his physics professor, who was greatly impressed by its unusual flight and could offer no explanation as to how it flew. Mark decided to use the concept for his marketing project—and got an A+! Mark then took an X-zylo prototype to his father, Bill Forti, then an executive at General Dynamics. Bill couldn’t explain how the X-zylo flew, and none of his aerodynamicist colleagues could figure it out either. Even the engineers at NASA’s research center in Langley, Virginia, were stumped.
|History: Mark Forti and his dad building the very first x-zylos in garage|
WMC built on the X-zylo’s success year after year by introducing more creative flying toys such as Hang Glider Jack, Air Burst Rocket System, X-Launcher, My Mystery UFO, and Flitter Fairies. WMC’s inventions earned dozens of international awards, including Toy of the Year in Japan, the Smart Toy Award, Pat Summerall’s Champions of Industry Award, QVC 50/50 Award, Premier Print Award, People’s Play Award, Best New Product of the New York Toy Fair, and Best New Product of the Kite Trade Association. WMC became well known throughout the toy industry for its unique products, dynamic product videos and theatrical trade show presentations.
|Mark Forti, Founder and President of WMC|
In 2016, WMC introduced the Feisty Pets brand of plush animals. Feisty Pets change their facial expressions from cute to feisty with just a squeeze to the back of the head. The original product line of 4 animals quickly grew to 15, with many more currently under development.
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